Home Agent
New homes are expensive. And if we’re being real, millennials aren’t the richest. They don’t have the resources to land their perfect, polished, dream home yet. So we’re repositioning Home Depot as the go-to renovation assistant for millennials, by launching “Home Agent,” an expert renovator who helps you see the potential in fixer uppers.
We’ll partner with Zillow so users can finally see the potential in fixer upper homes, with the new “Renovate” button.
See a room that could use some fixing? By selecting the specific room and your preferred design style, a cart will auto-populate the items you need to bring the vision to life.
TIKTOK
We’ll places ads in magazines like Architectural Digest to target audiences interested in progressive homes and interior design.
And push it even further through banner ads on home renovation shows like Love it or List it.
On TikTok, we’ll partner with DIY influencers to show how Home Agent worked with them through their journey.
But it doesn’t stop there. Zillow Gone Wild features fixer upper transformations that came to life with our assistance.
Art Director: Eric Thompson
Copywriter: Ruby Kenney